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EXDM 416
Course Purpose
Learning Outcomes
Spiritually Strengthening/Lifelong Learning
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Visual Principles to Communicate Effectively
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Visual Principles to Communicate Effectively
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Develop creative experiential marketing plans
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Build Community Through Intentional Actions
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Build Community Through Intentional Actions
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Impact of Experiential Marketing Plan and Social Media
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Instructor created Learning Outcomes
Course Purpose
Learning Outcomes
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Course Outcome
Program Outcomes
Spiritually Strengthening/Lifelong Learning
Students will be able to use a gospel methodology to approach academic and professional work by relying on prayer, personal inspiration, and understanding how the Spirit talks to them personally.
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters
Visual Principles to Communicate Effectively
Students will be able to communicate effectively with a target audience by integrating principles of visual rhetoric.
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters
Visual Principles to Communicate Effectively
Students will be able to create an effective experiential marketing strategy using the BETTER model framework.
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters
Develop creative experiential marketing plans
Students will be able to use their creativity to design innovative and effective experiential marketing and social media campaigns that build brand loyalty.
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters
Build Community Through Intentional Actions
Students will be able to effectively communicate and create a working connection with a professional client on an experiential marketing plan with confidence
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters
Build Community Through Intentional Actions
Students will be able to reach target audiences that progress the customer along the customer lifecycle by creating an influential experiential marketing campaign and using a variety of social media tools
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters
Impact of Experiential Marketing Plan and Social Media
Students will be able to evaluate the expected organizational impact of their experiential marketing and social media strategies using projected reach.
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters